HIMSS Brand Activation

HIMSS is the largest conference in the healthcare industry and a critical opportunity for CoverMyMeds to connect with partners and healthcare systems. I led the creative direction and design of CoverMyMeds’ booth, focusing on clear product storytelling at scale and moments of unexpected delight.

The space featured highly visible product messaging and an interactive sock vending machine that dispensed branded socks to attendees who tweeted an answer to “Who in healthcare knocks your socks off?” using a conference-specific hashtag — driving traffic to both our booth and social channels.

Halley Quinn is a design leader specializing in global brand systems, complex product ecosystems, and high-visibility launch programs within growth-stage technology organizations. Proven track record building creative infrastructure that accelerates go-to-market execution, enables cross-functional teams to operate independently, and scales with evolving product portfolios while maintaining a high bar for craft and brand consistency.