I led the design of Toast’s global hardware packaging system — 36 boxes and counting —establishing a cohesive unboxing experience across our full hardware lineup. I defined the visual system to balance sustainability, manufacturability, and brand expression in collaboration with hardware, industrial design, and R&D teams.
Each box features clean line illustrations of the device, Toast’s signature mosaic tile pattern, and a bright orange seal that’s both decorative and functional. Printed in a single color on recyclable kraft cardboard, the system feels simple, tactile, and distinctly Toast — an experience that builds trust and excitement from the moment our customers open the box.
Linkedin About Halley (it rhymes with valley) Design leader specializing in global brand systems, complex product ecosystems, and high-visibility launch programs within growth-stage technology organizations. Proven track record building creative infrastructure that accelerates go-to-market execution, enables cross-functional teams to operate independently, and scales with evolving product portfolios while maintaining a high bar for craft and brand consistency.