Toast Go® 3 Launch

I led creative and art direction for the launch of Toast Go® 3, a highly anticipated evolution of Toast’s flagship handheld hardware. The work spanned launch-ready product storytelling across web, sales, and press — uniting technical clarity with brand-forward design. As the lead creative for the launch, I developed detailed product illustrations to highlight new functionality, collaborated with 3D artists to render the new handheld and its accessories, art directed brand photo shoots featuring the TG3, and designed launch assets showcasing the new device and its evolution from Toast Go® 2.

Together, these assets created a cohesive launch narrative that clearly communicated what was new, why it mattered, and how Toast Go® 3 fits into modern restaurant workflows — setting a higher creative bar for Toast hardware launches while supporting sales, marketing, and PR teams at launch.

Halley Quinn is a design leader specializing in global brand systems, complex product ecosystems, and high-visibility launch programs within growth-stage technology organizations. Proven track record building creative infrastructure that accelerates go-to-market execution, enables cross-functional teams to operate independently, and scales with evolving product portfolios while maintaining a high bar for craft and brand consistency.