Medication Access Report


Web Design
Art Direction
Data Visualization In 2021, I led the redesign of CoverMyMeds’ flagship annual research report, transforming it from a dense, data-only publication into a human-centered, story-driven experience. The new Medication Access Report combined rich patient storytelling with data visualization to highlight real barriers people face when accessing essential medications.

Our strategy focused on accessibility and engagement: We introduced a modular web experience that featured shorter, topical stories designed to drive downloads of a more comprehensive, data-heavy PDF report. Through remote art direction during the pandemic, I participated in patient interviews, selected photographers, and guided intimate photo shoots that emphasized patient resilience.

The result was a report that achieved record readership and downloads, earned multiple awards — including a Platinum Hermes and Gold Stevie Award — and secured 20+ media placements in outlets such as Forbes, Pharmacy Times, and Becker’s Hospital Review.



"CoverMyMeds gives technical and solid report. Surveys and other research strategies are done which show how credible their report is. Rigorous research, considered design, people-centric storytelling, and multichannel access makes this annual report a level-up model. That you were able to successfully mine the content for media placements and influence is a testament to its utility as well as the humanity at the heart of it."
– Comment from a Stevie Awards Judge


Web Experience


The web experience tells the stories of real patients and healthcare providers whose lives were impacted by medication access barriers, intertwined with the most compelling pieces of data from our research. Content is organized into topical reports presented as tiles on the homepage, each using an interactive split-screen layout that introduces photography at key moments alongside the narrative, creating a magazine-like reading experience. This human-centered storytelling served as an entry point designed to draw readers in and ultimately drive downloads of the more exhaustive research report.




Photography


We collaborated with eight photographers across the country to create editorial environmental portraits of patients featured in the report. The photography balanced moments of joy and challenge, humanizing the research and showing that patients’ lives are rich, complex, and not defined solely by their medical conditions. These portraits grounded the data in real experience and brought depth, empathy, and credibility to the stories we were telling.




Data Visualization

Working closely with the writer and researcher, I designed data visualizations from both proprietary research and secondary sources to support more than 100 pages of content across the report and web experience. These visuals translated complex findings into clear, accessible insights that connected individual patient stories to larger patterns in medication access.




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Working remotely in Columbus, Ohio

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About Halley (it rhymes with valley)

Design leader specializing in global brand systems, complex product ecosystems, and high-visibility launch programs within growth-stage technology organizations. Proven track record building creative infrastructure that accelerates go-to-market execution, enables cross-functional teams to operate independently, and scales with evolving product portfolios while maintaining a high bar for craft and brand consistency.